Sephora Times Square Grand Reveal: Beauty Transformed!

After 8 months of renovation, Sephora Times Square has been transformed! The store is all about digital beauty and technology. The newly renovated beauty playground for adults now has the skin care IQ, that tells you your best skin care routine through your skin type and concern, fragrance sensorium often referred to as the flight bar, where clients can discover their signature scent through scent impressions (chic, playful, addictive, or casual scents), the beauty studio has Ipads where you can choose the look you want the artists to recreate, a beautiful nail studio with tutorial screens all around that shows you how to get a nail design, and lots more. All of these are going to be staples in the Sephora realm here in Times Square, the flagship store in North America. This latest transformation affects all aspects of the Sephora retail experience, from updated store designs, mobile registers to make shopping easier, broader product selection, to in-store event space and innovative services.

Today, December 5th 2012 marked the first day (activities will take place until the 8th) of the Grand Reveal of the revamped Sephora Store. Rose Byrne (of Bridesmaids fame) kicked off the festivities by making an appearance and cutting the ribbon. Next, the very energetic Sephora cast performed a choreographed flash mob dance to a “We Will Rock You Remix.” This grand reveal was nothing short of spectacular, from a juggler to the woman on stilts in front of the store, the excitement did not stopped. A professional team of dancers also graced the Times Square sidewalks as the DJ blasted the tunes from inside the store.

As if all this was not exciting enough, the first 100 clients got a mystery gift card ranging from $5-$100! Beauty Junkies lined up from 5am in hopes of getting that 100 dollar card. #81 on the line was one of the many who hit that jack pot with the highest ranging gift card! She said, “I will come in every morning to win more gift cards.” For the remainder of the week, the first 100 clients will continue to win a gift card. How bad do you want that makeup money?

Exciting events took place in every corner of the store. Celebrity photographer, Steven Khan, was in the house giving mini photo shoots to clients who spend $75 in Smashbox products. Bumble and Bumbled gave free hair styles with one product purchase. Philosophy skin care reps took technology to another level with their skin imaging analysis, which can tell you where you have sun damage/age spots under the skin where it is not yet visible. Finally, Atelier Colognes were engraving with a purchased—talk about a beautiful personalized gift! The fun doesn’t end today. I call all beauty gurus, makeup messiahs, makeup junkies—go and get your fix for the remainder of the grand unveiling. Check out this link for the activities for the rest of the week: http://www.sephora.com/manhattan?om_mmc=ret-us%2Bnews1%2B20121204%2Btimesquare%2Bnyc-he-tsreveal&emtc=us%2Bnews1%2B20121204%2Btimesquare%2Bnyc&ematg=93143359&dcid=511786:23145121446:35863838

Correcting two eye shapes

1. Brush your light shade first from the inner corner to middle of upper lid, from lashes to browline.

2. Use darker eyeshadow shade from lashes to browbone. Stroke this deep shade from the outer third of the lid to extend just beyond the eye's edge. BLEND WELL!

3.Brush a little highlighter on the browbone.

4.Line both the top and bottom of your lids with a dark eye liner keeping the thickest portions of the line on the outer corners and creating a thinning line as it gets closer to the center.

5.Stop the liner about a quarter to a third of the way from the inner corner of your eye lid. You do not want to add any darkness towards the center of your face, since this causes the area between your close set eyes to look smaller.

6. Apply more mascara at the outer corner of the eye.

You have to create an illusion that the eyes are look further apart.

Bonus eye Info:

Correcting Protruding or Bulging eyes

The goal here is to recess the eyelid, from seemingly to protrude. Use a dark toned eye shadow and blend this over the eyelid, fading color away near eye socket. Apply eyeliner along top lid, and lightly smudge. On lower lid, draw eyeliner at outer corner only and smudge softly. Apply matte highlighter on brow line. Don’t use light or frosted colors on eyelid, as this will make eyes pop out further. With this eye shape, finish off with some navy or deep gray pencil on inner rims to help make the eyeballs appear smaller.
You can also just use a matte base and a combination of two eyeliners to define the eyes. In the picture above, black and purple are being used define Nicole Richie's eyes.

Enchance Small Eyes

Small Eye Makeup Tips:

*Start by applying white or beige eyeliner on the inner rim of the bottom lid (I love Tarte inner rim brightener $18). This adds to the appearance of the white of your eye so it seems larger and helps make the eye look less tired.

*Apply liner on the top lid starting where your iris begins and stop where your iris ends. When center in the center it opens up the eyes. Don't make this line too thick.

*Apply bottom eyeliner on the lash line from where your iris begins to the outer corner of your eye. Make the line fine with the thickest part being in the middle under your iris.

* Apply light eye shadow, curl lashes, and extend those lashes! Keep dark shadows on the outer part of the eye.

Asian Eyes Makeup

The monolid is to blame and is one of the most common complaints amongst Asian women. They tend to have one major problem when it comes to wearing any eyeshadow; creasing.

1. I like graduating asian eye makeup from your eyelash line to the eyebrow to help to give your eyes more depth. For this to look great, you should use the darkest shade along your eyelash line and merge this into lighter shades of color nearer your eyebrow.

2. Also I like to apply a neutral shimmery shade to the eye lids by using an eye shadow brush and gently tapping onto the lid. The neutral shimmer highlights the eyes to make it stand out. From my experience Urban Decay "Hot Pants" is a light pink shimmery color that clients love. Highlight the brow with concealer. Please do not use a super shimmery eyeshadow under the brows, this look is so dated!

3. Next, apply a dark pencil at the lash line and smudge it. If you combine a matching shadow over the liner it gives it a soft sultry look. Curl lashes and then place a few strokes of mascara. I learned that most people do 70 strokes per lashes! Next time you do mascara, please count it and tell me how many you did.

4. Depending on the eye, you can actually use your liner under the lash line and smudge that out too. Use a medium soft color where the crease is suppose to be if you want more definition.

Wide Set Eyes

Start at outer corner of eye with medium tone shadow . Set shape by angling slightly upward. Apply shadow color on entire eyelid as far as crease, blending outward. Blend medium-light toned shadow to brow bone ,and blend to center of lid. Do not extend shadow outward.

Blend darker color in corner of eye on lid , working softly along side of bridge of nose into fullest area of brow. Blend darker color from inner corner to center of eyelid, blending into medium shade that started from outer corner.

Hooded Eyes

Do you have hooded eyes, also known as "bedroom eyes"? How can you make it stand out?

-Draw an imaginary line from the lower lash line (outer corner) up to your brow. Keep your eyeshadow above this imaginary line. Putting shadow below this line can make your eyes appear more droopy. If it will make it easier use sticky tape and just peel it off when your done.

-Apply a light eye shadow on your lid.


-Apply a light color under your brow, on the brow bone. You can use the same color as you put on your lid. Although I do prefer to use concealer under the brow or an Anastasia highlighting pencil than eyeshadow under brows. Using the shimmery colors under the brow can look dated.

-Apply a medium shade in your crease. if you can't see a crease then draw a fake one where you think it should be. Do this looking straight into the mirror. you want to be able to see this medium color blending up towards your highlight color (under the brow). You want this color to go all the way across the crease. from the outer corner to the inner corner.

-Take a deeper shade and use it only in the outer corner of the eye. Again looking straight in the mirror, so that when you open your eyes you can actually see the color. If applying eye liner use a thin line on top and use eyeshadow underneath your eyes.

*Optional: Use an eyelash curler to make the eyes pop even more and use a combination of mascaras. Concentrate more mascara in the center of the eye to open up the eyes. Right now, I am in love with Clinique High Length Mascara!

Deep Set eyes

Keep it light and shimmery:

1. Use a highlight shade to the eyelid and the crease. This will lighten that area and help bring the eye forward.

2. Use a midtone shade just above the crease and up towards the brow bone. This darker color will help push the prominent brow bone back.

3. Use a contour shade, usually the darkest color, on the outer corner of the upper lash line. Sweep it to the outer corner of the browbone, which helps further to push this area back to help reveal your eyes.

4. If you want extra definition to those deep set eyes, use the contour shade underneath the lower lash line.

5. As you use mascara, use more of it in the outer corners of your eye. If you go heavy on the mascara or the false eyelashes in the central part of your eye, you will cover up what you tried to highlight and bring out. By keeping the mascara to the outer portion of your eye, you help open up and bring out your eyes.Apply an iridescent eyeshadow on your upper eyelid starting from the inner corner towards the outer corner of the eye.

Tips:
*If you just can’t stay away from dark colors, then make sure you keep them on your lid and if you really want to, you can smudge a little bit into the outer corner of your eye. Just make sure to not go into your crease with your deep color. Doing so will only make your crease look bigger and stand out more.

*Apply a thin line of eyeliner from the middle part of the lids to the outer corner of the eye. Extend and thicken the line towards the outer corner and smudge it a little or soften with a similarly toned eyeshadow. Keep the line as close to the base of the lash line as possible. Eyeliner is great, because it helps you to widen and emphasize your deep set eyes. Tip: avoid to apply eyeliner on the inner edge of the lower eyelashes, because your eyes will appear smaller than they really are.