The International Beauty Show New York (IBS New York) (the longest running beauty show in the nation) & The International Esthetics, Cosmetics and Spa Conference New York (IECSC) 2013 trade show was held at the Jacob Javits Convention Center April 14th- 16th. The show is for beauty professionals only and is not open to the general public. The IBS show’s main objective is to educate and that was quite evident. Everywhere you turned there was someone mic’d up and demonstrating either a haircut, highlighting, or putting on extensions. This show featured hair, skin, nails, and some makeup.
There were rooms for free seminars set up. Yahayra Dejesus, who attends the show every year, liked the show very much! “I go every year to get educated with new hair styles, cuts, color, hair extensions, and hair products. I also learned new ways to make my business grow. I like to keep myself up to date with hair/ nails/ makeup, said Dejesus. However not everyone shared in Dejesus’s enthusiasm. Mary Kay Thomas, owner of Mary Kay Thomas Beauty Salon, felt disappointed with the seminars. “There was so much noise no one can hear the class. All we heard was the class next to us. Although, the main stage seminars were great,” said Thomas.
The show was also comprised of the best classes and workshops. Makeup Forever Academy New York offers full time intensive courses for the serious artist, but first there is a competitive application process where they decide if you are a perfect fit for the school. The Makeup Forever Academy is located at 853 Broadway, 10th floor New York, NY 10003 Academy@makeupforeverusa.com. If you are interested in learning about Beauty &Fashion makeup, TV & Film Makeup, and Stage makeup this school is perfect for you.
Another educational workshop created by Enrique Martinez, founder of Projectedge.me and CreativeEggProject.com, offers beauty workshops. It is a makeup 101 for artists looking to bring their artistry to another level. This “hands on” work shop has a maximum of 12 attendees. It is taught by Adrienne Vasquez, a makeup guru, who perfected all the makeup looks for the IBS Shows. Vasquez has taught students throughout the United States and abroad. These classes are meant to elevate artists and prepare them for a professional career. Martinez’s workshops also help makeup artists develop a presentable portfolio with photographer Bryan Taylor Johnson. Johnson has shot numerous editorials, magazine publications and covers including: Italian Vogue, Fashinisto, Bleu, Bread, Exalta, Obvious, Ammo, and OhLaLa Magazine and etc... Martinez says that his company is one of a kind. “We package makeup artists as professionals.” On April 28th Sunday & April 29th Monday, Project Edge presents Makeup 101, “designed for novices and professionals alike to be equipped with the essential knowledge and proven components of the beauty industry.” These classes are $325, but if you went to the show it is reduced to $75 (please comment below if you want this $75 offer, I have coupons to give to my subscribers).
Attending these shows keep us beauty professionals abreast of the latest trends in the industry, it is a great way to network, and it is a great way to stay two steps ahead of the game by taking advantage of the free seminars! So see you guys there next year: New York 2014: March 9-11!
With over 500 exhibitors, SHE USA extensions definitely made an impression to me at the International Beauty Show. Their selection seems to be so extensive-from having one of the longest extensions at 29 inches and 4 different tones of gray hair to choose from (from what I hear is hard to find). SHE also offers a complete line of wild hair color options and hair ornamentation which can consist of strands of crystals and/or feathers. This is very cutting edge and innovative! The latest addition to the line is the Ombre (shatush) hair extensions (lighter at the ends with darker tones closer to the root) with over 10 new shades in clip-ins, ponytails, wefts, or strand-by-strand.
SHE is the market leader in the production of natural hair. They maintain that they have the largest selection of hair types and hair color- more than 90 shades of hair color available in three textures straight, wavy, and curly. The extensions are all developed in Italy by a team of experts- chemist, engineers, and hair extensionists. It is 100% European type human hair that is pre-bonded with 100% keratin tips. Nicholas French, the Creative Director for SHE USA believes this product is special because you can add volume, length, hair color/highlights all without adding any chemicals to the hair!
SHE USA extensions also fights against Breast Cancer with Pink Hair for Hope. For the consecutive 7th year SHE continues to support The American Cancer Society by donating a pink hair extension when a client donates $10 or more. The client can choose from different shades of pink hair from fuchsia to light pink and whether they would like a clip in or a professionally bonded hair extension. At The International Beauty Show a fuchsia pink hair extension was bonded in my hair as a demo. It was great to see women lined up to get this done and donate for the cause. SHE has been able to raise over $2.5 million dollars for many non-profit organizations. This movement has helped raised money and awareness for breast cancer research and gives back to women who has undergone chemo and are now in remission. “Throughout the past seven years, the campaign has grown significantly and we are thrilled to be able to help fight this disease, while making women feel beautiful,” said Ron Cardillo, Sr., President of SHE USA.
Visit www.socapusa.com to learn more! SHE USA extensions are also available in 10,000 salons across the US. For participating salons call 877-855-4247. To also find a participating Pink Hair for Hope salon near you, visit www.PinkHairForHope.org.
